SAP

Director of Content Development

April 2026–Present

I lead the evolution of content development at SAP, bringing together creative expertise, intelligent technology, and operational strategy to build a more scalable, effective content organization. My focus is on rethinking how content gets made—from the systems and processes behind production to the people and tools that make exceptional work possible.

• Lead the design and implementation of AI-powered content operations, including SAP’s enterprise adoption of WRITER for content briefing, generation, and governance.
• Develop scalable content production models that integrate people, processes, and technology to improve speed, quality, and consistency.
• Guide cross-functional initiatives spanning content strategy, creative development, procurement, technology, and operational transformation.

Senior Copywriter

August 2024–March 2026

I joined SAP to help strengthen the quality and consistency of its global marketing content, bringing an editorial perspective to complex enterprise technology storytelling. As my role evolved, I began looking beyond individual deliverables to the systems, standards, and workflows that shape how content gets made—laying the groundwork for my transition into content operations leadership.

• Wrote, edited, and reviewed global marketing content across campaigns, digital experiences, and product communications.
• Supported writers and creative partners in producing clear, compelling, brand-aligned content for diverse audiences.
• Identified opportunities to improve editorial workflows, content quality, and collaboration across teams.

Microsoft

Senior Marketing Communications Specialist

2020–July 2024

At Microsoft, I worked across complex technical products and global marketing initiatives, translating sophisticated technology into clear, compelling stories for diverse audiences. My work spanned Microsoft AI, Azure, Microsoft Learn, and GitHub, with a focus on editorial quality, brand consistency, and making technical ideas accessible.

• Developed and refined messaging, marketing copy, and editorial content across major Microsoft products and initiatives.
• Created brand voice, style, and naming guidance to support consistency across teams and channels.
• Collaborated with product, marketing, and executive stakeholders to turn complex technical concepts into effective communications.

Capital One Investments

Copywriter

2018–2019

At Capital One Investments, I made complex financial topics easier to understand through clear, accessible writing. Working across investment and retirement products, I helped translate technical information into customer-focused content while improving the quality and organization of a substantial library of marketing materials.

• Wrote and edited digital, print, and long-form marketing content for investment and retirement products, including Spark 401k and ShareBuilder 401k.
• Audited, reorganized, and refreshed existing marketing collateral to improve clarity, consistency, and usability.
• Developed customer communications that balanced technical accuracy, brand voice, and accessibility.

Amazon / Woot.com

Writer and Social Media Manager

2015–2018

At Woot, I learned that a distinctive voice can be a business strategy. As a writer and social media marketer for Amazon’s famously irreverent daily-deals brand, I combined humor, creativity, and performance data to make everyday products entertaining—and give people a reason to pay attention.

• Wrote original product copy, campaigns, and digital experiences that brought Woot’s distinctive brand personality to life.
• Led social media content and strategy across major platforms, including launching Woot’s Instagram presence.
• Used engagement data and audience insights to refine creative approaches, strengthen performance, and develop content worth sharing.